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K-Pop Popularity Is Decreasing Because Of BTS Absence

In 2012, PSY shocked the world with the famous song ‘Gangnam Style.’ This song created a new genre, K-Pop, recognized worldwide. Then, gradually, more and more artists their artists began to be known in Europe and the US. And nowadays, you know at least one famous name in the industry, and one of these names is usually BTS.

BTS is, without a doubt, the most famous K-Pop group in the entire world, along with Blackpink. ‘Dynamite,’ ‘Boy With Luv,’ ‘DNA,’ ‘Idol’ and ‘Fake Love,’ BTS has so many hits these days that if you know a little about K-Pop, you know them all. But unfortunately, due to national regulations, the group had to stop performing to do their mandatory military service. All the fans are very sad because of the news, but also the label, because K-Pop has not been doing well since the group’s ‘hiatus’.

64th Annual GRAMMY AwardsMEGA

K-Pop Sales Decline Day by Day

This is the expected bad news from studios and labels in South Korea. BTS’s military service is the cause of the decline in sales worldwide. More than that, it slows down the global growth of K-Pop overseas because BTS is a big part of those sales. While in South Korea, many groups are famous, so when BTS is not around, many others can disturb them, but in the world, it is different because people only know some groups or listen to some of them, including BTS for the majority. .

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There has even been a decline in demand for K-Pop, meaning their absence has led some listeners to quit the genre due to a lack of new content from their favorite groups. That’s what Bang Si-Hyuk, BTS’s producer and president of their label ‘HYBE’ declared: “their absence is the first reason. I think it’s clear that BTS’ inactivity as a group played a major role in this change in trend”. The Boys Band is South Korea’s most famous cultural phenomenon; they fill stadiums around the world, always top the charts, and make billions of dollars for their country’s economy. They even have a name for their community, TENTERA. This means they are more than attractions; BTS is part of the South Korean ecosystem.

James Corden and BTS are filming for quot The Late Late Show With James Corden quot in Los AngelesMEGA

But that’s the rule in South Korea, and nobody can do anything about it, not even the government; it is the law, and no one breaks it. You must enter the army for at least 18 months; that’s how it is. However, some of them, especially athletes such as footballer Heung-min Son, were exempted from military service. There are persistent rumors that maybe BTS will also be exempted from this military service, which seems quite absurd to the rest of the world. But what makes them go after that?

Korean Defense Minister Very Displeased

Shortly after the announcement that K-Pop group BTS would have to do their military service, a movement emerged to exempt them from it. But of course, the government, especially the defense minister, did not like the movement, especially because it caused huge problems in terms of equity and inequality. Only musicians, dancers or athletes are exempt from military service. musician? Yes, the group BTS is considered artists from popular culture, not musicians, so they cannot be excluded.

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BTS costume sold for 160 000 along with bigger sales for Keith Richards Paul McCartney and Katy Perry memorabilia at music auctionMEGA

But the problem is more for the band’s fans because the band’s members always say they are ready to do military service when the time comes. Even their label, HYBE, didn’t challenge the decision much as they announced the news peacefully on their official account. Most people understand that it is impossible to change anyone’s mind, so they support the members of the group. However, there is good news for the band as they have been granted permission to perform at ‘national level’ events during their military service. This means that even if they are supposedly stuck at their base in military service, they can come home whenever the country needs them. Finally, given that it’s only 18 months away, fans’ wait will be short.

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Source: thtrangdai.edu.vn/en/