It may be difficult for Taylor Swift fans ‘Swifties’ who have logged some serious minutes to stream and scream the lyrics to “All Too Well (10 Minute Version) (Taylor Version) since its release in the fall of 2021, but 33 “Long Live” singer’s extensive catalog 0 years old has never been on a streaming service.
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Swift has produced some serious streaming service revenue in the past year, but, given the “Delicate” singer’s history of relationships with and perspective on streaming services and artist revenue, she likely hasn’t given much thought to this praise.
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In 2015, Swift just managed to achieve a career milestone that many artist’s careers cannot survive: she made a smooth transition to pop music from her country of origin.
The 1980s-inspired synthesizer-inspired “1989” helped propel him to radio stardom with the help of his first bouncy single, “Shake It Off,” a year earlier.
However, radio airplay was far from Swift’s mind as streaming services began to have an equal impact on the single’s success. Soon there will be a growing factor in the music industry that Swift will have trouble ‘letting go’ of: artist compensation.
During Apple Music’s First Year, the Streaming Service Plans Not to Compensate Artists This Way
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It may be hard to believe, given Apple Music’s position in the industry, especially in the last year and a halfbut his reputation with artists was not as positive as it is today.
Instagram|@taylorswift
Like most companies in their first year of operation, Apple Music has a big problem to solve. The streaming service initially plans not to compensate artists or their record labels after users sign up, according to Stereogum.
Swift, understandably one of the biggest artists on the planet, disagreed with the move, and she told Apple Music. His open letter would soon inspire and open conversation that continues today nearly a decade later.
The “Style” singer will take to her frequently active Tumblr, where she’ll express her feelings about Apple’s plans, support newer artists and draw attention to the difference in the lack of royalties for struggling musicians versus those with Swift’s level of success.
Recounting Swift’s Open Letter To Apple Music
Swift’s letter begins “To Apple, Love Taylor” and will be six paragraphs.
“I am writing this to explain why I will be withholding my album ‘1989,’ from the new streaming service, Apple Music. I think this deserves an explanation because Apple has been and will continue to be one of my best partners in selling my music and creating ways for me to connect with my fans. I respect companies and truly ingenious minds that have created a legacy based on innovation and pushing the right boundaries,” he explained.
“I’m sure you’re aware that Apple Music will offer a free three-month trial to anyone who signs up for the service. I’m not sure you know that Apple Music will not pay writers, producers or artists for those three months,” Swift continued. “I found it shocking, disappointing, and completely different from this progressive and generous company…”
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“It’s not about me,” he continued to explain. “Thankfully I’m on my fifth album and can support myself, my band, the crew and the whole management team by playing live shows. This is about a new artist or band that just released their first single and won’t be paid for its success. It’s about young songwriters who just got their first cut and think the royalties from that will get them out of debt. This is about producers working tirelessly to innovate and create, just like the innovators and creators at Apple pioneered their fields…but won’t get paid for a quarter’s worth of drama on his songs,” Swift said.
“This is not the complaint of a spoiled and grumpy child. This is a sentiment echoed by every artist, writer and producer in my social circle who is afraid to speak out because we admire and respect Apple so much. We just don’t respect this particular call.
“I am aware that Apple is working towards the goal of paid streaming. I think that is wonderful progress. We know how astronomically successful Apple is and we know that this incredible company has the money to pay artists, writers and publishers for a 3 month trial… even if it’s free for fans who try it out. Three months is a long time to go unpaid, and it is unfair to ask anyone to work without pay. I say this with love, respect and admiration for everything Apple has done. I hope that soon I can join them in the development towards a streaming model that seems fair to those who create this music. I think this could be the platform that fixes that.” (via Stereogum)
Swift’s letter will then influence Apple to do the right thing and reverse its decision.
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Source: thtrangdai.edu.vn/en/